Thursday, November 15, 2007
National organizations unite to engage new Hispanic voters.
FRESNO, Calif. - Major national Hispanic advocacy groups say they will merge their budgets and strategies to turn out new voters in battleground states where they think the Hispanic voting bloc could sway the presidential election.
More than 1 million first-time voters are forecast to join the rolls by next November, but no one knows how many will show up to the polls on Election Day.
So rather than sink their money into campaign mailers, the groups plan to bankroll a $3.2 million effort to pump out slick, Spanish-language ads and train volunteers to go door-to-door to convince newcomers that their votes count.
The effort announced in Washington on Wednesday unites Los Angeles-based National Association of Latino Elected and Appointed Officials, Spanish-language media giant Univision and the National Council of La Raza, a leading national advocacy group linked to 300 community-based organizations.